Strategic Communications

A strategic approach to communications—in which key messages are tailored for priority audiences and delivered through the most appropriate communications channels to reach those audiences—can improve how governments engage citizens throughout their NAP process.

Strategic communications can help support the achievement of goals at different moments of the NAP process, including initiation and development of the NAP process, implementation of the adaptation actions identified through the NAP process, and communicating the results of adaptation actions during monitoring and evaluation.

Example of how strategic communications could be aligned with stages of the NAP process. (Click to expand).