Peru Launches Campaign to Engage Citizens in Climate Adaptation Actions

New campaign calls on Peruvians to actively participate in the implementation of the country’s National Adaptation Plan

Peru submitted its National Adaptation Plan (NAP) to the United Nations Framework Convention on Climate Change (UNFCCC) last July. The document sets out 13 strategic actions to strengthen communities, ecosystems, livelihoods and the economy’s resilience to the impacts of climate change. In order to advance the NAP’s implementation, the Ministry of Environment (MINAM) launched a new communications campaign calling on Peruvians to not only get to know the country’s adaptation strategy but also to actively contribute to its goals. 

MINAM launched #CambiaElClimaCambioYo (The Climate Changes, I Change) on social media on November 12. The campaign aims to engage Peruvians in the country’s efforts to adapt to climate change by changing their own behaviours, attitudes, practices, and habits vis-à-vis the impacts they are experiencing as a result of global warming. The initiative calls on the population to better understand how and why climate change impacts Peru, as well as how they can do their part in adapting. The campaign is broken down into three phases: Think, See, and Do. 

“Achieving more equitable adaptation has required government collaboration, both internally among sectors and different levels, as well as with civil society, the private sector and academia. These joint efforts have enabled Peru’s NAP to promote strategic action that benefits all groups. We all have to be part of the change,” said Daniel Morchain, NAP Global Network’s Senior Policy Advisor.

Monitoring, Evaluation, and Learning System

On November 4, during the UNFCCC’s 26th Conference of the Parties (COP 26) in Glasgow, United Kingdom, IISD’s Resilience Program Senior Director, Anne Hammill, met with Peru’s Vice Minister of Environment, Alfredo Mamani Salinas, to discuss the next steps for implementing the country’s NAP. After the meeting, Hammill and Salinas announced new support from NAP Global Network to assist MINAM in further developing a monitoring, evaluation, and learning (MEL) system to track the progress and achievements of adaptation actions and policies.

“Our M&E system will be based on clear and consistent guidelines in order to make the adaptation a safe pathway towards a resilient, sustainable, and inclusive development, ensuring the well-being of all Peruvians,” pointed out Salinas.

The NAP Global Network has supported Peru’s NAP process since 2016, including in the original establishment of its adaptation monitoring and evaluation system. Important milestones in this support can be found via Peru’s In-Country Support Program.

#CambiaElClimaCambioYo campaign’s video (in Spanish).